APPROVED CLAIMS TAKEN FROM THE E.U. REGISTER ON NUTRITION & HEALTH CLAIMS By Neil Redfern.
Up until recently it was difficult to attach a health claim to a product because bodies such as the MHRA (Medicines & Healthcare Regulatory Agency) and the ASA (Advertising Standards Agency) were quick to take action if the saw anything they weren’t happy with.
It was pretty difficult to convey the health benefits of certain products, what they were and what they did. You know the score!
However this has changed somewhat with the recent introduction of the E.U Register On Nutrition & Health Claims. This is an extensive list of key nutrients and when a claim is ‘authorised’ it can be attached to a product (if it meets all criteria).
What Doctors Won’t Tell You!
We are pretty sure that your doctor won’t tell you any of this good news so we are going to do what we do best and share with you some of the ‘authorised’ claims that got us excited (for the key nutrients). No surprise that all of these have been kept ‘hush-hush so far’!
For those interested we have also gone one further and picked out the best product (containing the relevant nutrient). So here goes…..
REMEMBER THESE ARE ALL RECENTLY APPROVED CLAIMS TAKEN FROM THE E.U. REGISTER ON NUTRITION & HEALTH CLAIMS.
NOBODY CAN ARGUE AGAINST THESE!
Riboflavin contributes to the maintenance of normal vision…
Riboflavin can be found in MaxiFocus. This sublingual spray contains your recommended daily value of Riboflavin per serving, plus 22 other nutrients such as Lutein & Zeaxanthin & is upto x9 better absorbed than tablets. Note – spray this into your mouth not your eyes! Click here to find out more
Eicosapentaenoic acid (EPA) and Docosahexaenoic acid (DHA) contribute to the normal function of the heart (with a daily intake of 250mg)…
EPA & DHA can be found in The KRILL Miracle. Krill is a super rich source of Omega 3, 6 & 9 and many claim it is much better than fish oil (with no aftertaste). Processed from sustainable harvests in the Antarctic Ocean with an eco-harvesting system to ensure no by catch. Click here to find out more
Magnesium contributes to a reduction of tiredness and fatigue…
Magnesium can be found in the fantastic Ancient Minerals Magnesium range, available as an Oil, Gel, Lotion or Bath Flakes (oil is strongest, lotion is lightest). This convenient for of magnesium supplementation is drawn from 2 miles beneath the earths crust! Other magnesium benefits include: normal muscle function, normal energy yielding metabolism, normal functioning of the nervous system and the maintenance of normal teeth and bones. Click here to find out more
Selenium, Zinc, Vitamin C & Vitamin D contribute to the normal function of the immune system…
Selenium, Zinc, Vitamin C & Vitamin D can all be found in Daily Immune Protection. This unique formulation of proven ingredients also contains Elderberry Fruit Extract, EpiCor, Beta Glucan 1,3 and more! Vitamin C contributes to normal collagen formation for the normal function of bones, cartilage, gums skin & teeth whilst Selenium contributes to the maintenance of normal nails & hair. Click here to find out more
Folate & Vitamin B12 contribute to normal homocysteine metabolism…
Folate & Vitamin B12 can be found in B4Health Spray. This sublingual spray provides you with your daily recommended amount for both of these along with: Vitamins B3, B6, C, D, E, Biotin, Magnesium & Selenium. Vitamin B6 also contributes to normal glycogen metabolism. Click here to find out more information
Chewing gum sweetened with 100% xylitol has been shown to reduce dental plaque…
100% Xylitol can be found in Xylitol Gum. This is great for children as high levels of dental plaque is a risk factor in the development of caries (in children). This benefit is best obtained by eating 2-3g of gum at least 3 times a day after meals. Xylitol Gum (no sugar, no artificial sweeteners or ingredients) is available in the following flavours: Green Tea, Cranberry, Peppermint, Spearmint & Cinnamon. Click here for more information
Xylitol toothpaste is also available in Adults (Mint Flavour) and Kids (Natural Bubble Gum Flavour)
Vitamin K contributes to normal blood clotting…
Vitamin K can be found in Vitamin D3 / K2 Spray. This is a new product and combines these two great nutrients in one spray. It has been suggested that Vitamin D3 needs Vitamin K and vice versa and the two are a formidable force together! Vitamin K also contributes to the maintenance of normal bones whilst Vitamin D3 contributes to the normal absorption of calcium and phosphorus and normal blood calcium levels. Click here to find out more information
…there are many other authorised health claims and we look forward to sharing these with you in the future!
Regards and god health,
Nutritionalist, Author & Broadcaster